I. Develop a Strategy
Identify & define your goals
Look, it all starts with a plan. A solid plan will help you avoid the common pitfalls many have already made. In this chapter we help you begin the process of creating your plan.
Set targets for yourself
To know if you are succeeding you need to know where you are aiming. How do you know if you're hitting the target, if you don't know what the target is? Seems simple but it's often overlooked. Chapter 2 takes you through target setting as a creator.
Define what success means to you
Success is relative. It's not the same for you as it is for me. Getting clear on why you're in this and what it will look like if you succeed is a critical step in laying the right foundation as a creator. Chapter 3 dives into this topic specifically.
Identify your content type
Throwing stuff at a wall and hoping it sticks is a good strategy for people who don't know what they're doing. You need to dig deep and understand what it is that drives you and where you can add value. We help you do that in Chapter 4.
II. Building Your Channel
Channel branding is critical
Good design is worth more than a few senteces can describe. But where do you start? What is "good" and how do you get it done? In this chapter we give you practical advice for taking your bradning to the next level.
Managing your sections & playlists
There are many ways to drive adoption from your audience. Making your channel simple, clear & easy to navigate is one of the best. Established creators use sections & playlists to help do this for them.
Uploading & getting discovered
Creating the content is only half the battle. You need people to find and engage with your content. How you upload, what tags to use & other tricks of the trade are discussed in this chapter. So get to it, dive in!
Promoting your videos & reaching fans
Alright, you've got content, it's tagged proper - but how can you go even faster? You need to treat creating content like a j-o-b and in chapter 8 we discuss how to promote like a boss. Using other platforms & more to get reach fans.
III. Thinking Long-Term
It's not a competition, but you are competing
Attention online is fickle. You need to treat your audience with respect, or risk losing them. Even if you don't want to compete, you are competing. It would be silly not to understand this. So in Chapter 9 we talk about what this means for you.
Overcoming "the dip" & staying true
What separates successful creators from mediocre? They don't give up. They keep attacking the process and staying true to their vision. Doing this is hard. Everyone gets tired, the ones who succeed push through. So what are you waiting for?