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Accordion ConteThe target audience for your blog depends heavily on what niche you’re blogging about. Take some time while developing your blog to do some research on the industry and check out other blogs within the same niche. You can also use tools like SparkToro to see the types of followers that other blogs in your field have. Once you have posted a few blogs, you can look at Google Analytics to see what kind of audience is visiting your site most often. 

One of the biggest determiners of a blog’s success is how often posts are uploaded. If you don’t update your blog frequently, readers may get tired of waiting and find other blogs to meet their needs. However, you still need to take your time to make sure your blogs are well thought out, original, and interesting. 

The process of improving your content to show up in Google results is called search engine optimization (SEO). This is a vast field with both content-based and technical elements. However, beginner bloggers only need to know the basics, including: 

  • Metadata. Writing the title tag, meta description, and alt text for the pages and images on your website allows Google and other search engines to gain a better understanding of your pages and rank them accordingly. 
  • Keywords. Finding keywords that potential visitors within your blogging niche are searching for is essential for SEO. You can use these keywords to guide your content strategy and place them in headlines, subheads, and metadata to let search engines know what your content is about. 
  • Links. Linking between pages of your own blog can help signal to Google what your content is about and encourage users to stay on your site longer. Additionally, earning links from other reputable sites can tell search engines that your content is high-quality and trustworthy, which can boost rankings further. 

Several blog hosting sites offer SEO plugins, like Yoast SEO and SEOquake, to make it easier.

There are many reasons why a blog may not get traffic, including: 

  • Thin content. Search engines and readers alike don’t like short content that doesn’t fully answer questions. If the majority of your posts are less than 500 words each, you may not get many visitors. 
  • No promotion. If people don’t know your content exists, they’re not going to seek it out. Be sure to share lots of details about your blog across social channels to get people excited and ready to visit your site. 
  • Not optimized for search. Focusing on some search engine optimization tactics, like writing compelling headlines with descriptive keywords, can increase your position within search engine results page rankings and help people find you. 

If you’ve been blogging for a while and are ready to improve your blog, there are many ways you can do so. Additionally, check out comments on your blogs and talk to your followers to see how they think you can level up your content. Check analytics for your posts and see which are doing well, which were doing well but aren’t anymore, and which didn’t perform as you hoped they would. Take notes from the really great pieces and use them to refresh outdated or lower-performing blogs. 

While technically Ariana Huffington was the highest-paid blogger in 2021, she has the power of a team of writers, editors, and more to help her manage huffpost.com, which is more of a media outlet than a blog. According to createandgo.com, Yaro Starak is the highest-paid independent blogger, earning over $40,000 a month. 

There are several ways to generate traffic for a new blog, but some of our personal favorites include: 

  • Social promotion. Share every post you write to your social channels, and encourage your followers to share with friends. 
  • Ads. If you’re willing to put some money behind your blog, promoting your social posts can get them in front of fresh eyes. 
  • Guest posting. Prepare a great blog, but instead of posting it to your blog, offer it to other bloggers in your niche. While this may seem counterintuitive, you can ask for a quick blurb and backlink promoting your blog within it. This helps you access their established fanbase and may help you gain new followers. 

The most common mistake for first-time bloggers is expecting every single post to bring in great results. Blogging, like everything else, takes trial and error to figure out what works. If a few of your blogs don’t perform like you hope they will, don’t get discouraged. Instead, try out new topics or formats, look to see how you can improve, and keep writing. 

There are multiple formats a blog can take, as well as different media you can embed in them, from images to videos to podcasts. However, most blogs tend to follow the same general flow. Start with a title, then move on to the intro. If you want, you can break up your text with a subhead at this point, then share a main idea. Add as many subheads and paragraphs discussing your topic as you want, then wrap it up at the end with a nice conclusion paragraph. Check out the GRIN Blog to see how we format our content. 

The ideal amount of traffic for a blog depends on the overall topic you’ve chosen for your blog. If it is a more niche topic, you should expect a smaller following, while blogs focusing on a popular subject may expect more. 

The amount of traffic any blog gets depends partially on the niche it covers. If it is a topic with a large following, you may expect to get more traffic. A better measure of how your blog is performing is by seeing how much growth you get. A reasonable growth goal for a blog is to increase traffic by 6% each month. This can be really easy when you’re first starting and get harder as your fan base grows.

Blogging can be profitable if you put the time and effort behind it to create compelling content and a loyal following. The more people you attract to look at your blog, the more money you can make.

Using a paid blog host opens you up to a number of benefits, including: 

  • Increased customer support 
  • More website themes and templates 
  • Additional tools and plugins to increase the functionality of your blog
  • Security and backup services

Some sites, like WordPress, offer paid plans for as little as $4 a month.

WordPress offers free and paid plans, allowing users to pick a solution that best meets their needs and resources.

The best hosting site for your blog will depend on a number of factors. Be sure to check:

  • Whether or not the hosting site offers customizable website themes 
  • How much storage space they offer per plan 
  • If they offer network security and backup services 
  • Reviews for the hosting site to learn about others’ experiences 

Some popular hosting sites include bluehost.comsquarespace.com, and godaddy.com.

Before we answer this question, we first need to define what a web host is. A web host is anyone that stores online data for a website on a server. Both individuals with servers at home and organizations with a huge amount of technological capabilities can do this; it’s just a matter of scale. 
However, while it is possible to host your own blog, it is much simpler and more efficient to choose a hosting service unless you are familiar with this process.

In general, there are no hard and fast rules about blogging, since it’s typically something you’re doing on your own. However, there are some best practices to follow to create the best experience for your readers: 

  • Update frequently. Adding content regularly keeps users excited and wanting to come back for more. 
  • Consider your topics. Take time to brainstorm some blog ideas that you think you would enjoy writing and your audience would love to read. At the same time, think about whether the subject matter lends itself best to a blog format. Some content really shines as video, while other topics benefit from the written word. 
  • Think about formatting. Whether your newest blog post is short and sweet or closer in length to a novel, formatting can help make it clear and easy to understand for your readers. Be sure to break up paragraphs often, and use clear and compelling subheadings to tell readers what each section is about.

Share your work. After you’ve spent so much time crafting the perfect blog, you’ll want to make sure people see it. One of the easiest ways to do this is to share it on your favorite social channels with links to the new post.

Most bloggers wouldn’t recommend posting every day for a few reasons. Firstly, it takes about 3 ½ hours to write a typical blog post. Unless blogging is your career, chances are that you won’t be able to devote the time to write a high-quality post every day. Secondly, if you’re sharing your posts on social channels (which we recommend), your followers may quickly feel spammed. In our eyes, quality is more important than quantity.  

According to RankIQ, food and recipe blogs earn the most traffic, followed by lifestyle, travel, and arts and crafts. 

There are a few great ways to increase your blog’s visibility, including: 

  • Posting on social platforms. You can share resources from your blog with followers on social platforms, who can then share them on their personal pages with their followers. You can also pay to promote your posts so that you can get your blog in front of new people who aren’t currently following you. 
  • Optimizing for search engines. Did you know there are steps you can take to help your blog show up on the first page of Google results? Search engine optimization (SEO) involves writing content with certain keywords in mind, among other things, to show up in searches involving those phrases. Check out this great beginner’s guide to SEO
  • Guest blogging. While it may seem counterintuitive to write a blog for another site, it can actually be extremely beneficial. Doing so can help your writing reach fresh eyes, and if they like what you have to offer, you might just earn some new followers for your own blog.

According to Compose.ly, a blog should launch with at least 10 posts on it. However, this can mean different things to different people. If you want to announce to your followers that you have a blog with a more finished product, having those 10 posts already uploaded can give the impression of a well-established site. However, if you want to invite readers to join you as you begin the content creation process and start with just one blog, that works too! Just be sure to add high-quality blogs frequently to keep everyone interested. 

There is no true best time of the day to post a blog. Since it will stay on your website for as long as you like, you can publish it as soon as it is ready. Timing becomes more relevant when it comes to sharing it on social platforms. The best time to post depends on your audience and the social platforms you choose. Post scheduling tools can often provide optimized times based on their data and algorithms. 

The cost per view can vary depending on your overall blog topic. According to millennialmoney.com, bloggers can make anywhere from $10-250 per 1,000 views. 

According to RankIQ, food and recipe blogs tend to be the highest grossing, followed by personal finance, lifestyle, and then travel. 

Yes, you can write just about anything in a blog. However, it’s important to keep in mind that there can be personal consequences based on what you share. For example, if you use your blog to share untrue statements about a person or company, they may choose to sue you for libel. On another note, people can also take legal action against you for copying their intellectual property without proper permissions. 

While there are no hard-and-fast rules, in general, you should try to avoid: 

  • Extremely short content. When your readers click your article, they want to learn something new or be enchanted with a story, both of which are hard to do with just a few sentences. According to research from OptInMonster, blogs that were longer than 2,000 words performed the best. 
  • Repeating blog topics. If you repeat the same content, your readers may get bored and stop checking out your new blogs. Additionally, search engines can get confused when your site has similar content on multiple pages, which can cause them to list your page at the end of the results or leave you out entirely. 
  • Clickbait. Don’t lure readers in with the promise of some interesting tidbit and leave them high and dry. This can cause people to grow frustrated and avoid your blog. 

Bloggers can get traffic from people sharing their blog posts on social platforms, through people finding their content through a search engine, and even ads, if they have the budget to promote their blog. They can also guest post for other blogs to get their writing in front of a new audience and potentially earn new followers.

According to Wix, a beginner blogger has the potential to make anywhere from $500-2,000 a month during the first year or so of blogging, while more experienced bloggers can make even more.

Bloggers can get paid by monetizing their content. Depending on their hosting site, they can set up advertising to run on their sites. Additionally, if bloggers have a large following, they may choose to use a subscription plan to offer exclusive content hidden behind a paywall. If they promote products on their blog, they can also use affiliate links to earn a portion of the sales purchased through that URL.

WordPress is one of our favorite free blog hosting sites. It seems that most people agree, as it is the most commonly used blog hosting site with 43% of the internet being built on WordPress.

There are some key similarities between WordPress and Blogger, including that they: 

  • Offer a variety of website templates and layouts 
  • Don’t require a knowledge of coding to create a website 
  • Allow you to use a free or paid domain name 
  • Offer monetization opportunities so you can get paid for the ads on your site
  • Offer free website creation 

There are also some differences: 

  • Blogger offers a free analytics dashboard while WordPress requires you to use Google Analytics 
  • WordPress offers paid plans if you want to upgrade your site, which you can switch to in the future 
  • WordPress offers more customization than Blogger

Overall, WordPress gives you more freedom and the chance to expand your blog with a paid plan in the future, making it our choice over Blogger.

A blog hosting site is a company that will store the data for your blog on its server. They also help set you up with an IP address that allows users to find your site. There are several free and paid options available.

The first thing you need to do to start blogging is define what your blog is. Determine the topics you’ll focus on and pick an original name. From there, you’ll have to decide where you want your blog to live and what your budget will be. There are plenty of free blog hosting sites, but with some start-up investments, you can pick a domain name, access more options when it comes to your blog’s design and layout, and have the luxury of some extra storage space. 
Once you get your site set up, it’s time to write a post introducing yourself and your blog to the world. From there, you can start sharing it with your followers across social channels. The last essential step for getting started is determining your cadence (how frequently you’ll be posting) and creating a bank of potential content ideas you can pull from in the future.

Blog is a shorter version of the phrase “web log,” according to TechTerms. This is a pretty accurate description, as blogging is essentially keeping a log on the internet of thoughts, trends, recipes, etc.

Use these tips when taking your Instagram photos:

  • Use natural lighting, and even try golden hour
  • Follow the rule of thirds for photo composition
  • Draw the viewer’s eye with leading lines and interesting perspectives 
  • Add depth to your images by having different items in the foreground and background
  • Get creative!

Once you upload or record your Instagram Story, click the sticker icon and choose the link option. You will then be able to direct viewers directly to that website unlike before when the phrase “link in bio” was commonly used. You can even rename the title shown on the sticker to be whatever you want. 

Without planned content, it can be difficult to remember to post on Instagram at all. A lot of businesses will plan their content a month at a time with social calendars and batch produce their content. This could be a little difficult for a creator on the individual level sharing their daily experiences. 

When planning content, it’s important to know the format type your audience wants to see. Are they interested in bite-sized nuggets of educational information or aesthetically pleasing images? Once you have this determined, you’ll want to choose your theme so when businesses find your profile your grid looks well thought out. This decision will also take some of the pressure off when planning since your filters, fonts, and colors are pre-determined. 

Lastly, think about the content that you actually want to share. Your audience can tell when you aren’t being authentic and genuine about what you post online.

You can optimize your Instagram Reels through a variety of ways:

  • Create original and educational content
  • Include closed captions
  • Hop on trends fast
  • Share Reels to your Feed and Story for more views
  • Optimize onscreen text placement so it fits in the frame if people are watching through the Feed or Reels
  • Find your niche and post consistently 
  • Utilize 3-5 hashtags per post
  • Use audio from Instagram’s library

The engagement equation is Engagement Rate = Engagement / Followers. Any interaction with a post is considered engagement, so on Instagram that would include likes, comments, saves, and shares. 

Find brands on Instagram with a similar presence as your own and start pitching yourself to these brands. Working with smaller brands will allow you to build a portfolio while building your presence at the same time. It is best practice to reach out to a brand through email, but direct message will work as well. 
It can also be valuable to start tagging the brands of your clothing before you even begin working with brands. Brands will value it when you take aesthetically pleasing pictures showcasing the outfits and accessories. 

  • Optimize your Instagram profile
  • Keep a consistent content calendar
  • Post at times when your audience is online
  • Encourage brands and partners to engage with your content
  • Avoid fake followers
  • Cross promote your account on other social platforms
  • Post content your followers want
  • Start conversations
  • Find hashtags that convert
  • Optimize your Instagram account
  • Keep a consistent content calendar
  • Post at the best times for your audience
  • Get brands and partners to advocate for your content
  • Avoid fake followers
  • Cross promote your account on other platforms
  • Post content your followers want
  • Start a conversation
  • Find hashtags that convert

Instagram uses video selfies to verify your identity, as images can be modified. The review process may take up to two business days, and while the video and your account is being reviewed, you will not have access to any of your profile.

The best time to post depends on your audience on Instagram. People have different reasons to be on social platforms at various times throughout the day. However, some general rules of thumb include posting 9 a.m. to 4 p.m. on Monday to Friday. Mornings tend to be the best time as it is hard for people to resist the tug of their phone from 7 a.m. to 10 a.m. while preparing for the day ahead. 

Instagram Creator accounts also have access to Insights which allows them to see analytics on their posts and help provide answers into what time is the best to post for them.

  • Perform research on other top-performing Instagram bios, especially those related to your audience
  • Choose a handle and name that is easily recognizable and searchable
  • Upload an attention-grabbing profile photo
  • Choose the words in your bio very carefully and utilize valuable keywords and hashtags
  • Include a strong call to action
  • Provide a way to contact you, preferably an email address

Creating your own Instagram theme or aesthetic takes an eye for detail by keeping color palettes and key graphical elements in mind. Most influencers keep preset filters saved on a photo editing platform to use on every photo they upload to Instagram. Different themes include bright colors, pastels, dark colors, doodles on every cover image, or black and white photos. 

After uploading or recording your Instagram Story, you can click the Sticker icon and then select the music option. Then you are able to browse and search through Instagram’s database of available music. 

While brands do look at follower count, the most important number they check for is engagement rate. A creator with any number of followers can start working with brands to be an influencer. 

Influencers on Instagram are creators who produce content and build communities based around a specific topic or niche. They provide their tips and favorite products to their audience, sometimes on behalf of those brands.

In 2021, Mark Zuckerberg made the announcement that Instagram will be offering as much as $35,000 to Instagram Creators who get a certain number of views a month on their Reels. 

According to Instagram’s blog, they also offer a couple more features Creators can set up through the platform to make money (just not from Instagram itself). Users who sell their own merchandise can set up a Shop to get their products in front of more users. Creators can also use the Affiliate Tool to post branded content.

Instagram defines branded content as a creator’s content that features a business partner for an exchange of value in the form of money or a product.

Instagram has released a new feature called Security Checkup that will allow users to keep their accounts secure. This function guides you through the steps needed if your account may have been hacked. You can access Security Checkup through the Security option under Settings. 

Instagram also recommends enabling two-factor authentication when logging in along with adding your phone number and email address to your account. If something happens to your account, this is how Instagram will reach out to you. 

It is recommended to post 2-3 times per week on your Instagram Feed. Stories should be more frequently, at least once a day. You should also post 4-7 Reels each week.

Create Instagram Stories that are pleasing to look at by:

  • Changing the background color to be completely solid
  • Using an image as the background when sharing a feed post
  • Utilizing branded fonts and colors
  • Adding cool designs with the eraser tool
  • Uploading multiple images
  • Posting boomerangs
  • Creating videos that are 15 seconds or less
  • Finding on-brand GIFs
  • Adding music, closed captions, and other sticker options
  • Using the correct story size (9×16 ratio) 

You can improve your Instagram engagement rate by:

  • Understanding the content your audience wants to see
  • Being authentic
  • Sharing a variety of content formats (photos, videos, carousels, etc.)
  • Creating savable content that people will want to send to their friends/followers
  • Crafting compelling content
  • Going live
  • Engaging with your audience, you can even share content other users tag you in
  • Posting consistently and strategically
  • Adding strong calls to action
  • Using relevant hashtags

To be eligible for a verification badge on Instagram, you need to follow their Terms of Use and Community Guidelines. Instagram also looks for accounts that are authentic, unique, complete, and notable. 

You can request a badge by going to Account Settings, tapping Account, and then choosing Request Verification. You will then need to enter your full name and provide proof of identification.

Before you begin working with brands (at any number of followers), there are a few things you want to establish. Define your brand and know your audience to create valuable and meaningful content. Post consistently, using hashtags and tagging your location. You can even tag brands in your posts, especially the ones you want to work with. Include your contact information in your bio and pitch yourself to brands; no need to wait for them to come to you. Most importantly, know your worth and don’t undersell yourself.

Before you begin working with brands (at any number of followers), there are a few things you want to have established. Define your brand and know your audience to create valuable and meaningful content. Start posting consistently, using hashtags, and tagging your location. You can even tag brands in your posts, especially ones you want to work with. Include contact information in your bio and start pitching yourself to brands; don’t wait for them to come to you. Most importantly, know your worth and don’t undersell yourself. 

Instagram does not claim to shadowban content. However, they have restricted content from being discovered on the Explore page. These are some of the things that can cause Instagram to restrict your content:

  • Violating community guidelines
  • Paying for likes, comments, or followers
  • Spammy activity (ex: having too many hashtags in a single post)
  • Using banned hashtags
  • Using a hashtag that receives a sudden surge of activity

Collabs are a way for creators and brands to work together.This Instagram feature will allow posts on both the Feed and Reels to be credited to both accounts, with likes and comments being shared to the post on both timelines.

According to RecurPost, the worst times to post on Instagram are on Saturdays and Sundays as this is most likely when people are out doing things and not scrolling on social media. You should also avoid posting late at night, especially between 1 a.m. and 5 a.m.

A lot of people use GIF stickers in their Instagram stories, but did you know you can make your own GIFs to match your branding? Follow these simple steps:

  • Become a verified brand on GIPHY (this can be more difficult for small businesses and solo artists)
  • Upload your GIFs to GIPHY (they must be uploaded as Stickers and not a GIF in order to use them on IG)
  • Start using your GIFs on Instagram (use the descriptive tag you added when uploading to GIPHY to find your sticker on IG)

Click the plus button in the top right hand corner of the feed or profile page and then choose the Reels option. From there, you can start recording or upload videos you have already prerecorded.

Once you upload or record your Instagram Story or Reel, click the sticker icon and choose the captions option. The sticker will automatically transcribe your video for the viewer.

Instagram influencers make money through various ways: brand deals, affiliate marketing, selling their own merchandise, and more. Affiliate marketing is providing links to your followers to purchase products you recommend and receiving a little commission when they do. Influencers of different tiers charge different rates for brand deals. For example, a creator with 5,000 followers might charge $100 for an Instagram Story post versus someone with 900,000 followers might charge around $1,000 for a Story.

Yes! There are no requirements to turn your account from a personal one to a Creator account. All you have to do is open up the Settings on your personal account, scroll down to Account, and then click on Switch to Professional Account down at the bottom. 

The Instagram Creator account is best for content creators, influencers, artists, and public figures. A Creator account is recommended over a Business account for those who don’t actually sell products themselves but do collaborate with brands. 

An Instagram content creator is someone who makes content that caters specifically to their audience. For example, if someone posts different types of outfits on the platform then they cater to that audience. The Instagram Creator account also allows those users to access special features to make it easier to control their online presence, understand their growth, and manage their messages. 

The first step is to optimize your profile by selecting a branded username, write what you can provide in your bio description, organize your boards and pins with descriptions, and claim your website to add in your Pinterest profile. Secondly, you want to make sure you are creating engaging pins with unique designs and branded colors. Another step you can take is join Group Boards, which is a place where multiple Pinterest Creators share pins specific to their areas of expertise. A key aspect of any social media platform is to engage with other users’ content, so repin, comment, and message other users. 

There are a few mistakes Pinterest Creators can make, causing them to lose followers:

  • Surfing on Pinterest more than sharing pins
  • Pinning too many times in a row
  • Not having a good bio
  • Not verifying your blog with Pinterest
  • Having many boards but not enough pins
  • Not having a variety of boards

Pinterest makes money in five different ways:

  • Brand Advertising. This form of advertising is when an advertiser bases their campaigns around impressions and views. 
  • Performance Advertising. When a campaign is focused on engagement metrics, this is called performance advertising. 
  • Partner Collaborations. Pinterest has a curated list of partners, including Shopify, that Pinterest receives referral bonuses from.
  • Influencer Collaborations. Pinterest gets a portion of revenue from influencer collaborations like affiliate links, shoppable products, and brand partnerships. 
  • Acquired Businesses. Since their founding, Pinterest has acquired a number of businesses to help provide the company revenue, including Instapaper. 

Currently, the Pinterest Creator with the most followers and subscribers is Joy Cho, also known as “Oh Joy!” She has built up expertise and influenced a few different niches, including homeward, design, fashion, beauty, cooking, and travel.

The two ways that Pinterest Creators can make money are brand partnerships and Shoppable Idea pins. Brand partnerships show up on the Pinterest feed as sponsored posts, and Shoppable Ideas pins allow Creators to tag affiliate products. 

Yes! Pinterest influencers, or “Pinfluencers,” are users that are compensated by brands to promote their products on the platform. However, Pinterest calls their influencers by the name “Pinterest Creators” instead.

Depending on how recently you started consistently using Pinterest, the number of monthly views could mean different things. If you have 1,000 to 10,000 monthly views, you’ve just gotten started, while someone with over 50,000 views is starting to gain some traction on the platform. Those with over 100,000 views are doing well, and their blog traffic is likely to pick up soon. Once someone has reached over 1 million monthly views, they are considered established on the platform. 

Some of our top tips for gaining followers on Pinterest include:

  • Engaging with what’s popular
  • Joining relevant group boards
  • Standing out with beautiful visuals
  • Using detailed descriptions
  • Adding relevant keywords to your pin title and description
  • Hopping on holidays and observances
  • Publishing the save button on your own website
  • Promoting your pins
  • Experimenting with your posts to test what works best

Like most social media platforms, a good way to gain popularity is to post frequently and consistently. Providing relevant, positive, and meaningful content is also a good way to get users to notice your content and continue to come back for more. 

The first step is having a free business account, not a personal account. With your business account, you are able to create Idea Pins which consists of up to 20 pages of videos, images, and text (looking much like an Instagram Story). Pinterest asks for their Creators to contribute one Idea pin per month. You will also need to sign up for the Creator Newsletter, which offers exclusive benefits like a form to submit your pins to be featured on the Today’s Tab. 

The next step is joining the Pinterest Business Community to learn about new Pinterest features and talk to other pinners. You’ll also need to define your ideal audience, have a business email, and do keyword research to help optimize your account.

The amount influencers on Pinterest make is influenced by a few things–the reach, engagement, and following size of the account and which brands are taking notice of using creators on Pinterest. According to Power Digital, the biggest Pinfluencers average around 1.8 million followers and bring in $250,000 of revenue each year. 

Meet the following criteria and your videos on TikTok are more likely to be widely accepted on the platform:

  • Post original content created by you
  • Make ethical content that doesn’t include dangerous activities
  • Do not include any nudity, violence, or graphic content
  • Try to keep your videos free from political commentary 

According to Later, the highest paid TikTokkers are:

  • Charli D’Amelio = $17.5 million
  • Dixie D’Amelio = $10 million
  • Addison Rae = $8.5 million
  • Josh Richards = $5 million
  • Bella Poarch = $5 million

You can grow your followers on TikTok with these tips:

  • Identify your target audience 
  • Jump on trending sounds, dances, etc.
  • Include the right hashtags
  • Post videos at the right time
  • Share UGC (use the Stitch or Duet features)
  • Cross-promote your videos on other platforms (ex: IG Reels and YouTube Shorts)
  • Engage with other TikTok users
  • Include CTAs at the end of your video

You get more views on TikTok by showing up on new users’ For You pages. This section shows an endless stream of videos from creators a person typically doesn’t follow based on the algorithm.

TikTok’s verification process isn’t quite as clear as other social platforms. The TikTok staff gives the blue check mark to creators that produce high-quality and popular content. 
The biggest tip for TikTok users is to just have fun with it! The algorithm recognizes the content that people genuinely enjoy to push to others on the platform. 

Here are a few tips to create a viral video on TikTok:

  • Understand trends
  • Bring humor into your content
  • Keep your videos short
  • Encourage interaction
  • Utilize hashtags
  • Understand your audience

It’s recommended to use hashtags related to your niche in order for your videos to find the right audience. However, there are some general trending TikTok hashtags you could also include:

  • #fyp
  • #foryoupage
  • #tiktoktrend
  • #featureme
  • #viralpost
  • #funnyvideos
  • #justforfun

You begin choosing a TikTok niche by evaluating specific areas where you can provide insight and inspiration. Topics range from beauty to corporate life, puppy personalities to artists showcasing their work. Whatever your interests are, there’s your niche.

Follow these instructions for using the Stitch capability on TikTok:

  • Tap the arrow icon in the bottom right corner of the video frame that you would like to Stitch. 
  • Choose Stitch.
  • Select the part of the video you would like to Stitch.
  • Start filming. 

It all begins with simply creating on TikTok. Once you establish your account and start working with brands, you’re typically referred to as an influencer. 

Creators can expect between $20 and $40 from the Creator Fund for reaching one million views on one video. 

TikTok calculates the payout from their Creator Fund based on views, video engagement, and sometimes region-specific performance. When collaborating with brands, those factors, along with followers, can also play a role in the rate a creator charges for their service.

Creators on TikTok can be paid by brands to post videos promoting their products or TikTok’s Creator Fund.

You can organically promote your TikTok by getting on people’s For You pages. Creating engaging content that can be fun and sometimes tastefully controversial, utilizing the right hashtags, and connecting with your audience’s favorite subcultures are a few ways to do so. 

You can get sponsored and start working with brands on TikTok by building a following, creating a profile that stands out, growing other platforms, and creating organic content about your favorite brands. Since TikTok is a relatively new platform, brands will most likely want to see you have a following on other social platforms as well. It is also more beneficial to work with brands you already love; create content about their products or services you enjoy, tag them, and have your Influencer Press Kit ready to send to them when that content starts performing well.

Anybody on a social platform can consider themselves an influencer. There are different tiers based on the number of followers a person on TikTok has; this allows you determine rates you charge brands when creating content for them. 

  • Nano = 5,000-50,000 followers 
  • Micro = 50,000-150,000 followers
  • Mid = 150,000-750,000 followers
  • Macro = 750,000-2,500,000 followers
  • Celebrity = 2,500,000+ followers

There is no one-time-fits-all for posting on just about any social media platform, especially TikTok. Every creator has different audiences, which means there are different optimal times for everyone. However, you can start experimenting with timing best practices to determine what works best for your content. 

Based on a study by SocialPilot, the best time to post is between 6am to 10am and 7pm to 11pm on Tuesday, Thursday, and Friday. 

There are a few factors that influence the TikTok algorithm:

  • Video likes, comments, shares, completions, and rewatches
  • Subject matter
  • Device settings
  • Audio
  • Keywords in the caption and hashtags

A strong indicator of interest is if a viewer finishes watching a video from beginning to end. This is why it can be helpful to create short videos with lots of text to allow the video to keep playing while people read.

It is fairly easy for a TikTok video to go viral overnight, thus leading to your account gaining more followers. It all starts with building a recognizable brand, finding your niche, following the trends, and engaging with other users. 

TikTok allows creators to use the Promote feature as an advertising tool to get your videos in front of more people. This function does cost money and has certain restrictions on the sounds you can use in promoted videos.

It is required to have a business account in order to place a clickable link in your TikTok bio. However, there you can still have a URL in your bio; it’s just unclickable. Edit your profile and place the text in the bio. Try to make it something simple as people will have to type it out for themselves. 
TikTok does allow you to link to other social platforms like Instagram and YouTube without having a business account.

TikTok requires you to be at least 16 years old and have at least 1,000 followers to go live. In order to broadcast live to your followers, open the app and tap the plus (+) button. Tap the Live button next to the option to record, name your livestream, and you’re off!

Anybody can create videos on TikTok, but to be eligible for the Creator Fund there are a few requirements: 

  • You must have a Pro account
  • You need at least 10,000 followers
  • You garnered at least 100,000 views in the last 30 days

It has been revealed that the TikTok Creator Fund generally pays their creators between two and four cents for every 1,000 views. If creators partner with brands directly, they can negotiate payment per post.

TikTok pays their creators through the Creator Fund. First launched in spring of 2021, the fund encourages users to find their voices and spark creativity. 

TikTok influencers charge for their service of creating and sharing viral videos on the platform. 

One of the most important factors in gaining a fanbase on Twitch is streaming often. People are less likely to want to follow or subscribe to someone who doesn’t go live frequently. The more you stream, the more people can get to know you and appreciate your streaming style. 

Some other important factors in gaining a fanbase on Twitch are: 

  • Making your viewers feel appreciated 
  • Promoting your streams across several social platforms 
  • Using your analytics to see which content performs best, and using these findings when planning out your streams 
  • Connecting with other streamers and being active in the Twitch community

You can drink alcohol on Twitch as long as you are of legal drinking age and you are not consuming it in a dangerous fashion. 

One of the best ways to increase your chance of earning a gifted subscription is to be active in the chats. Be a supportive participant and frequently visit the same streamers’ chats. The more loyal you are, the more likely you are to be rewarded by a streamer. You can also do some research to see which streamers give out the most gifted subs and then participate in their streams. 

Streamers grow by gaining more fans and viewers, which can be achieved through the following methods: 

  • Collaborate with other creators. You can promote each other, feature the other on your stream, and reach each others’ fanbases. 
  • Show the love. Viewers are more likely to support you when they feel appreciated. Thank people in the chat, give shoutouts, and even gift subscriptions if you can afford it.
  • Get people excited. Promote upcoming streams on your social media platforms so people can get ready.
  • Post frequently. Try out different content types, different games, and even different collabs with other streamers to see what your audience likes best. 

One of the most important steps you need to take in getting sponsored on Twitch is ensuring a regular viewership of at least 50 people on your streams, which also involves streaming high-quality content frequently to reach this kind of viewership. 
If companies are not reaching out to you, you can try reaching out to them. Focus on smaller companies at first, especially if you have a smaller following. You might not always be successful, but it’s worth a shot. 

You are not allowed to say slurs or hateful language, as well as threats or harassing statements. You are allowed to curse, as long as it is not directed at a person. 

Whether you’re a viewer or streamer, you can enjoy watching or creating content about almost anything, including coding, creating art, cooking, and playing music. This platform allows artists and creators to perform live for fans.

Steamers do get money from subscriptions on Twitch. Depending on their agreement with Twitch, they can earn anywhere from $2.49-3.49 a month per subscriber. 

Once you receive a gifted sub, you will receive a notification telling you who gifted it to you (as long as they didn’t do it anonymously) and the duration of the sub. A gifted subscription on Twitch can last for one, three, six, or even 12 months. You will be able to see it on your “Subscriptions” page, and if you would like the sub to last longer, you can upgrade it on this page (you will have to pay for any upgrades). The benefits will begin once you receive the gift; you don’t have to do anything to activate it. 

In order to gain viewers, you should post frequently and consistently. Consider focusing on one or two games for the majority of your streams. If you switch genres around too much, it may be difficult to keep the same viewers interested in tuning in regularly. You should also talk about your streams on your social media channels to let people know when to expect them. 

Twitch can take 30%-50% of total subscription costs depending on the contract a streamer has with the social platform. 

The average Twitch streamer makes about $200-400 a month across Bits, subscribers, and ad revenue. 

While beginner Twitch streamers aren’t eligible to monetize their content, they will be able to once they reach Affiliate status. It’s estimated that an Affiliate with 100 viewers can make around $1,500 a month.

Becoming a Twitch streamer, or creator, is incredibly easy—anyone can do it. There are three levels of creators on Twitch

  • Streamer: This is the most basic level of creator. Anyone who goes live on Twitch is considered a streamer. You will receive a dashboard where you can see how many people are viewing your content and other useful analytics. Your Creator Dashboard will prompt you with Achievements; once you reach certain Achievements, like streaming for eight hours within the past 30 days and reaching 50 followers, you can move to the next level: Affiliate. 
  • Affiliate: Affiliate creators are eligible to monetize their accounts with subscriptions, ad revenue, and more. Once again, your Creator Dashboard will guide you with more Achievements, including averaging at least 75 viewers per stream and streaming for at least 25 hours in the past 30 days. Once you meet all of the achievements, you’re eligible to move to the final tier: Partner. 
  • Partner: These creators have access to all of the benefits of Affiliate streamers, as well as custom Cheermotes and a verified badge. 

Twitch is free to use for both creators and viewers. However, there are paid options, including:

  • BitsViewers pay a one-time fee for bits in increments of 100 and use them to “Cheer” on creators. Cheers are messages in the chat that include animated elements to stand out from the standard chats. Streamers earn money for each Cheer they receive. 
  • SubscribingViewers can subscribe to their favorite creators’ channels by paying a monthly fee. In return, the creator offers perks, like custom emotes, badges, and more. Subscribers may also be able to view that streamer’s content without ads. 
  • TurboViewers can pay an $8.99 monthly fee for Twitch Turbo, which allows them to watch streams without ads, access more emotes and an exclusive chat badge, and more. Creators can use Turbo to save their broadcasts for 60 days instead of 14.

Additionally, people with an Amazon Prime account are eligible for a free Prime Gaming account, which gives them access to perks like being able to save their Twitch broadcasts for 60 days instead of 14 and the ability to subscribe to one Partner or Affiliate channel a month for free. All you have to do is link your Twitch account to your Amazon Prime account. 

If you’re looking to grow your fan base on Twitch, try this advice: 

  • Promote your streams. Use a variety of social media channels to let your friends and fans know when you’ll be streaming. This will help them get excited and know when to tune in. 
  • Try out different content types. Add some variety to your streams to keep people interested and attract new fans. Consider different formats like how-tos, casual gameplay, competitive gameplay, and more. 
  • Collaborate. Work with other streamers on Twitch to promote each other’s content. Twitch even has tools to help, like hosting and raids
  • Thank your viewers. Keep your viewers coming back for more by setting up alerts, which can thank people for following you, enable a Celebration, and more. 

There are two types of Twitch bans: temporary suspensions and indefinite suspensions. Temporary bans can last anywhere from one to 30 days, while indefinite suspensions have no set timing. The durations of indefinite suspensions are determined by Twitch.

Twitch’s Community Guidelines do not reference sleeping, so it is not against the rules to stream yourself sleeping. 

One of the best ways to promote your channel is on social media. Let your viewers know in advance when you’ll be streaming. Additionally, you can let them know what kind of content you’ll be sharing, or you can keep it a surprise and hint at what it might be to drive anticipation. 
You can also encourage viewers to turn on notifications for your channel so they’ll be told when you’re going live. Get creative with your “go live” messages to make them really stand out. 
Another new way to promote your stream is by participating in the “Boost this stream!” Challenge. Eligible streamers will be notified that they have the capability to do this, and viewers will be able to see this Community Challenge in the chat. Viewers can pool channel points, and if they gather enough, the stream will be promoted to different parts of Twitch where new viewers can find you. 

The main thing you need to do to reach an average of 100 viewers per stream is to be consistent. Having a regular streaming schedule where you continue to put out high-quality content will keep people coming back for more. 
Another essential part of getting a lot of viewers is promoting your stream in advance. Use social channels and notifications to let your fans know what to expect and build anticipation. 

You can play your own original music on Twitch, as well as any music you have permission and the rights to use, according to the streaming platform. Additionally, Soundtrack by Twitch allows users to search through a library of approved music to use in live broadcasts. 

In their Community Guidelines, Twitch states that the following activities can get you banned: 

  • Breaking the law 
  • Promoting violence or making threats 
  • Spreading misinformation 
  • Performing self-destructive behavior 
  • Using new or other streamers’ accounts after being banned, or actively featuring a banned creator on your stream 
  • Harassing others or sharing hateful messages and content 
  • Sharing private information without permission 
  • Impersonating someone else
  • Having an inappropriate username 
  • Spamming or scamming users 
  • Sharing sexual or extremely violent, gory content 
  • Using someone else’s intellectual property 
  • Inaccurately labeling your content
  • Linking to gambling games
  • Sharing content or games that have been embargoed by the game developer

You can absolutely stream on Twitch without gaming. While the majority of streamers do show themselves playing video games, some create content while cooking, creating art, playing music, and more. 

You do not need to claim a gifted subscription on Twitch. The subscription will become active the moment the gifter sends it to you. 

Whether becoming a Twitch streamer is worth it all depends on what you hope to get from the experience. If you’re looking to connect with a community and share a look into your gaming or other aspects of your life, it can be extremely fulfilling. If you’re looking to make money from streaming, it really depends on how much time you’re willing to put into it. The more effort you put in, the more likely you are to make money. The average streamer on Twitch makes about $200-400 a month; if that sounds appealing to you, you should definitely give streaming a try. 

Subscribers can choose to pay monthly or in three- or six-month intervals. If you choose a longer interval, the overall monthly cost is reduced, but you have to pay it all up front. 

When a person subscribes to a channel on Twitch, they gain access to some perks created by the streamer. These can include subscriber-only chats during streams, subscriber-only streams and archives, ad-free viewing, custom Cheermotes and badges, potential meet-ups at Twitch events, and more. 

Every Twitch Affiliate and Partner is assigned their own CPM, or cost per thousand views, so it depends on how many viewers they have and their unique CPM. Streamers are not allowed to share their CPM, and the CPM can also fluctuate based on the time of year and other factors. It is estimated that the average CPM is $3.50, meaning that if 1,000 people view an ad, the streamer will earn $3.50.

Some Twitch streamers are considered influencers. They are typically Affiliates or Partners, have large followings, can earn money from the content they add to the site, and may even partner with brands to promote products. 

Amazon owns Twitch. They bought it in 2014 for $1 billion. 

To begin streaming on Twitch from a computer, click on your profile picture in the top right, and choose “Creator Dashboard” from the drop-down list. It will prompt you to download Twitch Studio. Once you have installed the free program, follow the prompts, and you should be able to begin your first stream. 
To begin streaming from your phone, open the mobile app and click the camera button on the top dashboard. It will give you the option to “Stream Games” or “Stream IRL.” You’ll have to give the app permission to use your microphone and camera and enable overlays over whatever app you’re planning on using. Then, you’re good to get started streaming.

Follow these steps to turn off comments on your YouTube videos.

  • Visit YouTube Creator Studio.
  • Select the “Settings” option.
  • Click “Channel” then “Advanced settings.”
  • Under “Audience,” choose “Upload defaults” and then “Advanced settings” at the top.
  • Navigate to the “Comments” section and choose “Disable comments” in the drop down. Then hit “Save” to make the change permanent.

You can customize your YouTube channel by making a branded profile picture, banner, icons, and thumbnails. Your channel looks more professional when it has a cohesive look to it.

You can improve the performance of your YouTube videos by:

  • Elevating your recording, audio, or editing skills
  • Optimizing your video titles and descriptions for search
  • Incorporating relevant hashtags
  • Branding your video thumbnails
  • Using YouTube’s clickable in-video tools (end screen)

For one video with a million views, the average pay lies somewhere between $2,000 and $3,000 if video ads are turned on.

Having an engaged audience is the number one thing brands look for when searching for creators to work with. Try these tips to make yourself stand out among the crowd: make your channel look professional and branch out to other platforms. You can also find sponsors by reaching out to brands directly. 

YouTubers do not get paid specifically for their likes. However, this form of engagement can help get a creator’s video in front of more viewers, which increases views and potentially money earned from ads. 

According to YouTube Guidelines, creators should avoid harmful or dangerous content, violent or graphic content, hate speech, and harassment or cyberbullying behavior. 

Beyond that, to succeed on YouTube, it’s important to make sure you upload at a consistent rate, keep your videos engaging so people watch all the way through, ask viewers to subscribe and leave comments on your video, and share your videos on other social platforms.

Here are a few tips for those wanting to focus on fitness with their YouTube channel:

  • Update your audience regularly
  • Understand what your audience wants to see
  • Initiate interaction with your community
  • Collaborate with other creators

According to Mediakix, creators are categorized as the following types of influencers by the number of average views:

  • Nano: 1,000 – 10,000 average views
  • Micro: 10,000 – 25,000 average views
  • Mid-tier: 25,000 – 100,000 average views
  • Macro: 100,000 – 1,000,000 average views
  • Elite: 1,000,000 – 5,000,000+ average views

All YouTube Memberships cost $4.99. You can tell a channel has this feature if it has a “Join” button next to the “Subscribe” button. For every YouTube Membership payment, the channel owner receives 70% of the funds while YouTube takes 30%.

The amount creators make varies based on a couple factors: number of subscribers and video views. Views helps determine money made from Google Ads, while subscribers will allow you to work with different brands.

According to ZipRecruiter, the average YouTube influencer in America makes $48,338 per year, or $23 per hour.

There are two ways you can get paid via your YouTube content. The first is ad revenue after reaching certain monetization requirements. This is paid to creators by YouTube from money that companies spend on placing ads. The second is through brand deals and working with other companies to promote their products and services. 

Kinds of videos that are popular on YouTube include:

  • Tutorials 
  • Ask Me Anything (AMA) videos
  • Whiteboard/educational videos
  • List videos
  • Product reviews
  • Challenge videos
  • Unboxing videos
  • Behind-the-scenes videos
  • Explaining videos
  • Product demo videos
  • Testimonials
  • Reaction videos
  • Webinar teasers

Yes! It costs you nothing to start a YouTube channel.

If you have a phone with a camera and a way to download free editing software, then it costs absolutely nothing to start a YouTube channel. 

Get more subscribers for your YouTube channel by:

  • Asking your viewers to subscribe
  • Ending your video by teasing what you’re working on
  • Verifying your Google account
  • Building a community with your audience
  • Creating effective channel branding (banner art, channel icon, description, custom URL)
  • Adding a custom channel trailer
  • Branding your video thumbnails
  • Using YouTube’s clickable in-video tools (end screen)
  • Organizing your videos in playlists
  • Posting videos on a consistent basis
  • Cross-promoting your videos on different social platforms

Someone new to YouTube should begin by posting what they’re passionate about. Authenticity and a genuine interest in a topic shows through in video content. Whether you’re interested in beauty, fashion, travel, corporate life, anything you can think of, start making videos about it.

All you need to get started is something to record videos with (like your phone) and software for editing if you’d like. There are plenty of free platforms you can download; if you’re an iPhone user, iMovie comes automatically downloaded on your phone.

There are more than 37 million YouTube channels.

Disabling comments allows you to control what user-generated content appears near your video. To improve video performance, you’ll want to keep comments on, especially if you’re expecting a lot of good interaction. You may want to turn comments off if your video is about something controversial or if the video is for internal use.

You can increase the chance your YouTube video goes viral by:

  • Creating a unique video
  • Playing to emotions
  • Sharing with brands and other creators
  • Appealing to your target audience
  • Cross-promoting on other platforms 
  • Implementing keyword research
  • Producing quality content

Some good ideas for YouTube videos include the most popular video types:

  • Product reviews
  • How-to
  • Vlogs
  • Gaming streams
  • Comedy/skits
  • Hauls
  • Tags or Challenges
  • Favorites/Best of
  • Educational
  • Unboxing

The most popular video types on YouTube are:

  • Product reviews
  • How-to
  • Vlogs
  • Gaming streams
  • Comedy/skits
  • Hauls
  • Tags or Challenges
  • Favorites/Best of
  • Educational
  • Unboxing

You can effectively promote your YouTube channel by:

  • Writing engaging titles
  • Optimizing your videos (fill in title and description, mention keywords, utilize tags)
  • Engaging with the YouTube community
  • Targeting Google search results
  • Embedding your videos on a website 
  • Sharing your videos on other social media platforms
  • Collaborating with other creators and brands
  • Running a paid YouTube campaign

Liking a video helps the creator and the YouTube algorithm know that the video is full of good content and other people need to see it.

The average YouTuber earns $3 to $5 per 1000 video views, but they can make more through brand partnerships.

It’s never a bad idea to introduce yourself with your first video on YouTube. Share the type of information you’ll share regularly on your channel and anything you feel would be valuable to your community to share. 

Get started growing your subscribers with these tips:

  • Know your audience
  • Create a content calendar
  • Post videos consistently
  • Schedule videos in advance
  • Use CTAs to encourage viewers to subscribe
  • Respond to comments

Once you subscribe to a YouTube channel, any videos posted by that creator will populate in your Subscriptions feed.

YouTube pays influencers through their AdSense program. Companies place advertisements on the streaming platform, and YouTube uses this money to pay creators based on the number of views their videos get.

The best type of YouTube videos are those that demonstrate what you’re passionate about. Authenticity and genuine interest are key to creating great content. Whether you’re interested in gaming, cooking, reading, make-up, anything you can think of, start there when creating your channel. 

You can grow your YouTube channel by:

  • Asking viewers to subscribe
  • Ending videos with a teaser about what you’re working on
  • Verifying your Google account
  • Building a community with viewers
  • Branding your channel (banner art, channel icon, description, custom URL)
  • Adding a channel trailer
  • Branding video thumbnails
  • Using YouTube’s clickable in-video tools
  • Organizing your videos into playlists
  • Posting videos consistently
  • Cross-promoting your videos on other social platforms

You need two things to start a YouTube channel: a camera and software to edit your videos. 

There are two ways you can get paid via your YouTube content. The first is ad revenue after reaching certain monetization requirements. This is paid to creators by YouTube from money that companies spend on placing ads. The second is through brand deals and working with other companies to promote their products and services. 

Get started growing your platform toward monetization with these tips:

  • Pick a niche
  • Know your audience
  • Build a community
  • Work with a content calendar
  • Schedule videos in advance
  • Use CTAs
  • Respond to comments

Engaging videos typically incorporate background audio, sound effects, and pop-up text. Start editing on one of these free platforms:

  • Shotcut 
  • iMovie
  • Blender
  • Lightworks 
  • Wondershare Filmora
  • Openshot 
  • HitFilm Express
  • Windows Movie Maker
  • Clipchamp
  • VSDC

You don’t need a certain number of views to stay on the platform. YouTube will let you continue to upload videos even if you aren’t getting any views. However, in order to become eligible for monetization on the platform, you need more than 4,000 valid public watch hours in the past 12 months. 

All you have to do to be a YouTuber is to start uploading to a YouTube channel. Pick your niche—something you’re passionate about—and create content that educates, humors, or inspires. 

The “Baby Shark Dance” YouTube video by Pinkfong has the most at 10.6 billion views.