YouTube sponsorship for small channels


YouTube Sponsorship for Small Channels

Getting your channel sponsored can sometimes seem like a lofty, impossible goal. When you think of sponsors, you think of big bucks and massive TV commercials, not small content creators. If you’re a content creator, you’re in luck: in this article, we’ll be going over the best ways to YouTube sponsorship for small channels. To start, we’ll cover a few prerequisites and things to consider.


In this part of the article, you may notice that there’s a lot that intersects with ways to get your YouTube channel noticed. This is because what makes your channel attractive to sponsors is ideally what also makes you appeal to an audience. You’ll definitely want YouTube subscribers before approaching sponsorship deals, so be sure to read all of the content we have online if you need more information! Before getting sponsored, you’ll need to have the following bases covered.

Build A Backlog Of Content

A vital step for any channel hoping to grow is having a large backlog of content. Not sure what content to make? We’ve assembled a list of 101 YouTube video ideas that should definitely get you started. Whenever new subscribers finally find your channel, it’s important to have more content for them to browse to determine if they like you enough to subscribe to you. This applies doubly to sponsors: if you reach out, they’ll want to take a look at your channel to see if they find it appealing or not. Are they okay with this channel associating with their brand? Is there enough content, is it good enough? You can’t hope to get YouTube sponsorship for small channels without a portfolio of your work.

Create Quality Content

Another tip that ties in with getting noticed on YouTube in general is ensuring a higher quality bar of content. It’s okay for your earliest videos to be a little bit amateurish- in fact, for fans and sponsors alike, it’s a good idea to keep that around. A large jump in quality from early content to newer content can show a great amount of skill and work being put in, which inspires loyalty from brands and viewers alike.

Before getting sponsored, you need quality content that’s consistently getting you views.

Higher-level sponsorship doesn’t normally come for free- sponsorship is usually meant to be a two-way street, meaning that they benefit from sponsoring you. The only way they benefit from sponsoring you is if your viewers benefit from watching you. Are they engaged with your content? Do they like what you’re putting out?

A happy audience can be marketed to. That’s what sponsors look for. You can’t get YouTube sponsorship for small channels unless your channel is worth marketing to.


Make It Fit

You know what viewers don’t like? Product placement that doesn’t really fit or make sense in the context of the channel.

The only time you should be able to get sponsorship from products and brands that aren’t related to the content you run is when you’re a fairly large channel and it’s a niche product looking for widespread appeal. For instance, Dollar Shave Club is a frequent sponsor of LinusTechTips. Why?

Despite not being immediately related to technology, the world of tech is largely dominated by males. This isn’t a social statement- this is a statistic. These males need to shave, and because they’re younger and tech savvy, they’re also looking for interesting ways to save money- not just on tech, but on day-to-day life. While a smaller tech channel probably shouldn’t be pulling a sponsorship like this- as it won’t appeal to all of their viewers- larger channels like LinusTechTips can operate under a wider umbrella.

Your focus is getting YouTube sponsorship for small channels- for now. You want to stick with products and services that fit with what you’re covering, whether that’s gaming, technology, comedy or fashion.

Getting Sponsored

Affiliate Sponsorships

Affiliate sponsorships are perhaps the easiest ones to get, but also arguably the least profitable. Affiliate sponsorships work through the distribution of affiliate links and affiliate codes. Basically, these affiliate links and codes can be used by your viewers to get discounts or provide you with a kickback.

One form of affiliate sponsorships is by simply giving out a code for a site that provides a discount, usually anywhere from 5 to 15 percent. Your viewers have a good incentive to use these codes if they’re interested in shopping at that product or site, and while that discount doesn’t translate directly to money for you, the partner in question will see how much revenue they received from traffic you gave, and reward you accordingly.

Another form of an affiliate sponsorship is through an affiliate link. These can work similarily to affiliate codes (by integrating the same benefits into a URL), but they can also provide free kickback to a content creator if what that site wants in return isn’t purchases, but traffic.

Product Sponsorships

This can be a harder form of YouTube sponsorship for small channels, but it’s a manner of growing your channel, especially if you’re running a channel with room to expand. The types of content creators that can most often take advantage of these kinds of sponsorships are review channels. For instance, tech YouTubers typically grow by doing tutorials and product reviews- channels like Paul’s Hardware and MKBHD started small and had to purchase their own products, but by getting sponsorships, they got free review copies of hardware to review for their channels.

This doesn’t just apply to tech, either: just about any product can get a sponsorship deal, so long as it fits with your channel and what you’re trying to do with it. For the gamers out there, a lot of your favorite game reviewers- say, Jim Sterling- enjoy the benefits of being recognized as a part of games media, which allows them to receive advance review copies of most titles so there’s a review for the product available before or on launch day.

Paid Sponsorships

Finally, this is the highest form of sponsorship: when sites, products and services forgo affiliate links and review copies to just pay you to talk about them and their products. This usually comes in the form of brief advertising spots at the middle and end of videos- once again, LinusTechTips is a great example of this in play- but it’s important to note that while this form of sponsorship will make you the most money, it’s also the hardest.

This may not be completely viable as YouTube sponsorship for small channels- but it can be a goal to work toward, with the help of other forms of sponsorship and channel growth. We all start somewhere.

Apps and Sites That Can Help

Famebit and Grapevine

Apps like Famebit and Grapevine are usually presented as the most prominent ways to drive YouTube sponsorship for small channels. While they aren’t the be-all, end-all solution, they are fairly good, and remain open for you once your YouTube channel starts growing larger. Major content creators can still make usage of sites like these, but so can small YouTubers who just want to get their first sponsorship deals. This form of YouTube sponsorship for small channels works through a marketplace of affiliate and product sponsorships. These are some of the easiest ways to make those connections.


You’re on our website, so of course we’ll mention ourselves. Here at Grin, we’re focused on helping you grow your YouTube channel by socializing with other content creators and encouraging collaboration, one of the major ways to grow your channel.We don’t work with sponsors yet, but collaborating with other YouTubers means you can learn from each other and increase your footprint until you start hitting the point where sponsors want to work with you. Building your channel and building your brand are one and the same, and that’s what we’re here for.

What You Can Do

Reach Out to Brands On Your Own

The best way to get a sponsorship, especially for product reviewing, is by reaching out to the brand or business on your own to find out what you can do for each other. Do note that this will require having a sizeable portfolio of quality content if you want them to work with you- head back to Prerequisites before you start doing this.

Build It, And They Will Come

Quality breeds traffic, and traffic breeds attention from sponsors and brands. Once you start getting big enough, you’ll start receiving emails and Facebook requests from brands and businesses who want you to sponsor them. “Build it, and they will come” may be a quote from a silly movie (and it definitely shouldn’t be your only form of reaching out!) but you’re doing something very right once this starts happening to you.

Learn More

Finally, you can start learning more about YouTube sponsorship for small channels and getting noticed on YouTube. To do that, head over to our blog and read up on our latest articles covering tips, tricks and full-blown guides to making you a bigger, better content creator.

  • EccentricHD

    This article seems really well done and helps me a lot. It makes me want to try harder to get sponsored but also enjoy myself in the process. It really helps to know what sponsors are looking for as well! Thank you so much!

    • Brandon Brown

      Nice man! Glad you enjoyed it and that it was helpful. We have some new articles coming soon designed to help with other aspects of creating content and videos,

  • Rav Holly

    Awesome write up, thanks for the info!

    • Brandon Brown

      no problem rav

  • Nathaniel Smith

    This is actually a really good article. Most would say just wait till you are big however you go more in depth about the types and tell people to try and just get in contact with brands which will help those who are not confident and don’t know what to do regarding sponsorships.
    Great Job on this article 😀

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    What happens when you get 3 sponsors?

  • Stechnical Stechnical

    I have 4 subscribers can get sponsorship?

    • Benjamin Arthur

      You’ll need a hell of a lot more than that lol

    • The B

      So if you want to try small, this is a long post with my personal take on it. Do what you can’t. This is the number one rule of Casey neistat. Here might be a plan. Step 1 figure out which of the platforms that you have the most community interaction on. If for example it is Instagram, start your focus there.

      Next, once identified you are going to want to aim for a product that you either like or care about massively and can be unbiased simultaneously. Then contact them through that platform, for example we used above Instagram.

      Next create a win,win,win scenario. So you create a Win for them, then for their followers, viewers, subscribers etc… Once you have that information send them a detailed message and let them know how much you are interested in the product. Furthermore you could state that you are starting a Youtube channel, and offer to do a free video review based on their product.

      If they accept see if they would like to view the video. Now if so offer to add it to a Dropbox. Send the link to them and in there you will need to request some feedback. If they like what they see, obtain permission from them to post it to your channel. And most importantly, On that video do not forget to mentioned that you received the product free for testing and reviewing purposes.

      On the video, focus on extremely high quality, like the video is only intended for them only. As it may well be. However on the off hand chance they give you the opportunity to post it, this may increase the overall value of your channel. Continue doing videos like this and it will help you to grow.

      I hope that you the reader of this post, was able to take away information that you could find valuable. And if you did find something from this leave a comment below. Just to note I have only 26 subs. Although my total online social media footprint is 630 impact.

      • James Liew

        I have 34 can i get sponsorship?

    • Carmine Pizzalato

      If viewers want to sponsor you.

  • Sarah Gonzalez

    I have 38 subscribers and like 15 like on each of them can I get sponsored?

    • Benjamin Arthur

      Not a chance mate. Most companies will look for a large amount of views, regular content and a minimum of 10,000 subscribers to even be considered for sponsorships

      • Holly Holy

        Schweet. I have almost 28K subs! xD

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    Well, i have 161 subscribers, can get sponsorship?

    • Benjamin Arthur

      nope, channel will have to be 50 – 100x the size to get sponsorships

  • SaLeH_ ZaRoRa

    i have 1500 subs what i can do ?


    i have 810 to get the sponsorship.

  • Vicky Singh

    I have 3k subscriber. how to get sponsharhip & Free production for youtube review

    • Benjamin Arthur

      You’ll be very lucky to get sponsorships at that low level. You should be able to get lots of free products though. (Nothing too expensive, mind). Email the companies that have relevant products to your content and ask if you can feature them on your channel

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    I Have 103 Subscribers….
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    I have 65 subscribers. Can I get sponsored?

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    I have a channel with only 71 subs, however I have many videos with thousands of views… still unlikely for a sponsorship though, right?

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    Can you guys subscribe to me

    • Holly Holy

      WHY would I do that?! You have not mentioned your genre. When I read comments like yours I suspect that you are looking for a popularity contest. It really doesn’t matter the number of subs–it’s the number of consistent views. You can collect subs who never, ever watch your videos. You have to put out content that people want to view. So rather than asking people to sub, tell people what your channel is about.

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    Hi, I have over 13K subscribers and over 130 videos. Will this be enough to get any kind of sponsorship or do I need to grow more?

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  • ALL IN ONE channel

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    I run a family vlog in spanish that is about to hit 35k subscribers. We have been reached out to by two potential sponsors and many brand companies that want to help us grow (which we have not responded to yet). My question is, how do you approach potential sponsors? Just by email? Or do you send them a portfolio of your work? Muchas gracias por contestar. Saludos de Puebla, Pue.

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  • Jobless Gamer YT

    So i started my youtube about 6 years ago but only posted every once a year or something until november last year, i had 11 subscribers on the 13th November 2017. Now on the 21st of the 2nd i have 6.5k subscribers with one of my videos at 850k views and a few other videos with about 500k views, i’ve had two companies email me and tried to sort out a sponsorship but ‘I’ didn’t feel like they were the type of sponsorship i was after, Im a gaming channel and i really want to record my GTA5 mods but my PC cant handle GTA5 unless i set it to high priority in the task manager and then when i do record its really bad and laggy 🙁 and im only getting about 12 – 25 FPS. Im looking for a company to support my channel and help me get started by sending me out some good specs for my current $400 PC. Like a better graphics card something like (Nvidia Pascal GPUs GTX 1060 – I was told this is definitely something i should get) and i was also told to get (AMD Polaris RX 550)

    How would i go about getting the right sponsor to help me get my videos up to par with all the other GTA5 youtubers that have already been doing this for a few years? Like getting the right company to help me?

  • James Liew

    I have a very small channel i only have 34 subscribers. I really want to be a tech reviewer. My channel’s name is James Maybe Anything. Can I have sponsorship with 34 subscribers?

  • Prince Chukwudi Nzekwe

    i have 7 subscribers. please, i need sponsorship. i am dchouseofcomedy

  • Paras Thakur

    I have 47.3K subscribers… Its an educational channel, targeting K-12 students .. can you guide me?

  • Ravi Choudhary

    i have 4500 subscribers on my channel named PATANJALI KA COLLEGE from which site i will get sponserships please help me sir

  • Ravi Choudhary

    which site give sponserships to very small youtubers have more than 500 subscribers

    • Ankit Sinha

      i would have given sponsorship to your channel, but i don’t promote brands which shows something else and do something else. Like Patanjali Dant Kanti says its pure ayurvedic but instead it has fluoride as main ingredients which is toxic to human beings. anyone who has tech channel can contact me for sponsorship. email :

  • Andrew St.Pierre White

    At +100K subs on YouTube, I’m still finding it difficult to find the best route to attract sponsors. I don’t do paid advertorial, but do do product placements. Products I can get without difficulty, but cash to fund my shoots, which are high production value, is tricky. Any advice for me?