The Top 25 YouTube Fashion Gurus

youtube fashion gurus

YouTube Fashion Gurus

In this article, we’ll be discussing the most prominent YouTube fashion gurus and what you can learn from them!

Who will be in the list?

This list is comprised of the top 25 YouTube fashion gurus, sorted by their subscriber count. I’ll also be discussing their backgrounds and interesting information about their channels that you can learn from as a fan or content creator.


The List

25. Shannon Harris

Shannon Harris, or Shaaanxo, leads the 25th most popular YouTube channel on fashion tutorials. In addition to the fashion tutorials that let her earn her place on this list of YouTube fashion gurus, she also has a sidechannel for vlogs and directly interacts with her fans through QnAs.

Interestingly, she’s also from New Zealand, and is one of the most popular YouTubers in that country. Using her YouTube channel revenue, she’s been able to launch her own line of makeup brushes, which allows her to expand outside of solely YouTube revenue.


24. Patry Jordan

Patry Jordan is an interesting case. She’s a prominent fashion YouTuber, but is much moreso on the Spanish side- since, you see, she runs two channels. Her main channel with nearly three million subscribers serves a Spanish-speaking audience, while a side English channel has a mere 360k in comparison.

Spanish YouTubers are fairly prominent (much to the surprise of many Americans and English-speakers), and you’ll see this trend repeated throughout this list.


23. Karina Garcia

Karina Garcia, also known as TheKarinaBear, is a surprisingly popular YouTuber considering their establishment only one year ago (at the time of writing) in 2015. Of the fashion gurus on this list, she’s likely the newest one to the scene, and she’s known for making haul videos and DIY tutorials in addition to makeup videos.


22. Sandi Crystal Ball

Sandi Crystal Ball, or Cutepolish, is a fashion YouTuber who focuses mostly on nail painting and nail polish, hence her channel name. In addition to her YouTube career, she’s also experienced with computer building and repair from a young age. Her channel actually started as a hobby!


21. Brooklyn and Bailey

This entry in YouTube fashion gurus technically counts two YouTubers: Brooklyn and Bailey McKnight. These two girls are known for running both their personal channel and appearing on their CuteGirlsHairstyles channel, run by their mother.

As you might imagine, most of their videos are on hair styling, but they do cover other fashion/life topics, too.


20. Mimi Ikonn

Mimi Ikonn runs the Luxy Hair channel, where she makes many videos on hair styling. She is notable as one of the YouTube fashion gurus for focusing solely on hair.


19. Aspyn Ovard

Aspyn Ovard, or Haute Brilliance, runs a fashion/DIY channel.  Her channel’s videos cover outfits and hairstyles on the fashion end of things, while DIY are typically ideas around decor and school projects.


18. Amanda Steele

Amanda Steele runs MakeupByMandy, a channel that prioritizes makeup tutorial/reviews alongside hair styles and outfits. There’s some vlogging mixed in there, too.


17. Lindy Tsang

Lindy Tsang is responsible for the Bubzbeauty channel, where she does various makeup an dhair tutorials alongside the occasional personal video.


16. Breland Emory

GlitterForever17 is a channel run by Breland Emory, and she makes a variety of videos on DIY fashion and life topics. In recent times, she’s taken a liking to edible fashion products alongisde the normal ones, adding an extra, interesting flavor to her usual content.


15. SaraBeautyCorner

SaraBeautyCorner is run by a girl named Sara (we couldn’t find anything else!) who makes various DIY/life hack videos related to fashion and makeup. Her most popular videos include DIY lipstick/lipbalm, as well as hairstyles and…friendship bracelets?


14. Jaclyn Hill

Jaclyn Hill is a makeup artist with a wide variety of videos focused on advanced makeup tutorials. Her channel covers a full breadth of makeup techniques, including the basics like contours and blushes, alongside videos targeting particular looks and reviewing certain products.


13. Lauren Curtis

Lauren Curtis runs a channel full of makeup tutorials, fashion product reviews, and even personal advice videos on things like breakups and bullying. Her blend of content types has earned her her large following.


12. Tanya Burr

Tanya Burr runs her channel with four main types of videos: makeup tutorials, personal vlogs, baking tutorials and shopping haul videos. By targeting these high-ranking content types simultaneously, she ensures her channel stays relevant.


11. Kandee Johnson

Kandee Johnson makes a multitude of advanced makeup tutorials, alongside a series of inspirational videos and fashion-related DIYs. Her vlog content is saved for her side channel, but a few personal videos sneak onto her main here and there, too.


10. Promise Phan

Promise Phan runs the dope2111 YouTube channel, and she’s #10 on our list of YouTube fashion gurus. Her videos are focused on celebrity/character-themed makeup tutorials, alongside costume/cosplay tutorials. Besides tutorial content, she also posts the rare personal video and some review content.


9. Niki and Gabi

Niki and Gabi do a variety of lifestyle/DIY videos, some of which are fashion-related. Their fashion videos typically focus on hair styling, and in addition to the aforementioned content they also do music, comedy spoofs and the occasional personal video.


8. Meredith Foster

Meredith Foster is one of the YouTube fashion gurus who focuses mostly on shopping haul videos, lifestyle and routine videos. Her routine videos cover things like her morning routine, while the fashion videos she makes typically cover outfits as opposed to makeup or other beauty products.


7. Brooklyn and Bailey

Brooklyn and Bailey star on the channel Cute Girls Hairstyles, which, as the name implies, fixates on different ways for girls to style their hair. Interstingly, the channel is run by their mother (as the girls are 16), and they also have a side channel for personal videos and vlogs.


6. Carli Bybel

Carli Bybel runs The Beauty Bybel (get it?), a channel that dives deep into makeup, hair, haul videos and more. She covers the main fashion focuses that people are looking for, in addition to vlog and personal content.


5. Nikkie De Jager

Nikkie De Jager runs the NikkieTutorials channel. Her adaption of YouTube fashion gurus focuses near entirely on facial makeup, leaving other brands of fashion to other YouTubers.


4. Rachel Meyer

With Rachel Meyer and her channel, Grav3yardgirl, things take a stranger turn in the top 4 YouTube fashion gurus. She has some focused fashion content that’s pretty good, including outfits and first-impression makeup videos. Unlike her contemporaries, though, she approaches her channel with a bit of an over-the-top comedic vibe.


3. Michelle Phan

Michelle Phan is the 95th most-subscribed YouTuber in the world, and the third most-popular of the YouTube fashion gurus. She covers many facial makeup tutorials, as well as general fashion tips and life talk. She’s a fairly prolific YouTuber, and has used her channel as a springboard to launch her own fashion product line and books.


2. Zoe Sugg

Zoe Sugg is the second most-popular fashion YouTuber, and focuses on shopping hauls, makeup tutorials and vlogs/personal videos. Like the other two in the top three, she’s been on YouTube for many years, which allowed her to essentially be one of the “founders” of this genre.


1. Mariand Castrejon

Last but not least, there’s Mariand Castrejon, also known as Yuya. Yuya posts a wide variety of beauty/fashion products on her channel, alongside the occasional tutorial. She is also the 22nd most-subscribed to YouTuber in the world.


What if I want to make my own channel?

If you’re interested in making your own fashion channel, we recommend you stick around our blog to read more informative posts about how YouTube works. You can also install our app to connect with other creators like you, or use our Grin Platform to get collaborations, critiques and more.