September 12, 2016

How To Become A YouTube Beauty Guru

how to become a youtube beauty guru
In this article, we’ll be telling you how to become a YouTube beauty guru. Your success won’t come over night, but with the right tools, skills and amount of work put in, you’re more likely than not to grow and gain recognition. Let’s talk about how.

How To Become A YouTube Beauty Guru

Part 1: Do Your Research

The first step to any big journey is to start doing your research. Before you buy what you need to start making content, before you start making content at all, look around YouTube. At this stage in the proceedings you’re going to want to watch other fashion YouTubers to see what they’re doing and what you can learn from them. The key here isn’t to emulate other YouTubers, it’s to learn what you like and what you don’t so you can start building your image. This will help you learn how to become a YouTube beauty guru.

Part 2: Invest In Supplies

By now, you should have an idea of what you want to do as a YouTuber. You should know what beauty products you want to focus on, what kind of videos you want to make covering those products, and roughly how long you want those videos to be. Now, it’s time for you to start investing in supplies: specifically, the beauty products you’ll be reviewing, and the tools you might be using to apply them.

Part 3: Invest In Production

Now, let’s talk about production. Production encompasses everything you’re going to use in the filming and editing of these videos before uploading them to YouTube. Here’s what falls under the category of production:
  • Video editing software, such as Sony Vegas or Adobe Premiere.
  • Your camera and microphone equipment, since you’ll be making high-quality videos to be consumed on YouTube.
  • Lighting, environments, etc– things you’ll need to build a studio in your home.
Since you’re only starting out, you don’t necessarily need to start on the highest end of things. However, you still want to make the right choices now. Don’t skimp on editing software- buy Vegas or Premiere so that you have all the features a bigger YouTuber will enjoy and have a consistent program to learn how to do more with. Your camera and microphone combined should cost somewhere around $150 USD. For professional-quality voice recording, we recommended the Blue Snowball line of microphones. Your camera setup will vary, but make sure it’s capable of at least recording in 1080p60fps.

Part 4: Begin Creating Content

Now, it’s time to start creating your content! It’s okay to make mistakes in your early stages, what’s important is that you’re practicing and you have at least a few videos to launch your YouTube channel alongside. Depending on your release schedule, this is where you want to start off at least a week ahead. With 3 videos a week released on Monday, Wednesday and Friday, you’ll be able to work a fair bit ahead of your release schedule while still listening to feedback. Feedback is also important here. There’s no point in asking how to become a YouTube fashion guru if you don’t listen to feedback- your videos, especially your early ones, will have flaws and shortcomings that need to be addressed. Don’t take this personally: instead, focus on fixing the videos so that they’re accurate and entertaining to watch. This is what YouTube viewers will expect out of you.

Part 5: Use Your Channel To Create Your Brand

Just before you launch your first set of videos, you’re going to want to establish your channel. This means having beautiful channel art made for your banner, and an appropriate avatar/channel name for your channel at large. Your name needs to be easy to remember, and most fashion YouTubers opt for variations of their own names or even just outright using their real names on their channels. What you choose to do is up to you. If you want to know how to become a YouTube fashion guru but don’t have the necessary resources for channel art and branding, stick around until the end of the article. We can help you.

Part 6: Use Other Social Media Outlets

This is the final step to learning how to become a YouTube fashion gurus. YouTube fashion gurus may be based within YouTube, but the biggest ones spread across multiple lanes of communication with their fanbase through social media platforms. You can use these platforms to keep your fans updated on the goings of your day-to-day life or your video creation schedule, which will help them feel more invested in you and your content production.

How We Can Help You

Now, you might be wondering how we here at Grin can help you grow as a content creator. In addition to this article meant to help you learn how to become a YouTube beauty guru, we also offer multiple blog posts on general YouTube growth and other hot tips for YouTube creators. Stick around our blog for more informative posts like this one! In addition to our blog, we offer our app, Grin, and our Marketplace. The Grin App can be used to connect you with thousands of content creators just like you, hoping to collaborate and grow on YouTube. Using the Grin Platform can help you with certain aspects of how to become a YouTube beauty guru, too, including getting shoutouts and collaborations from bigger channels, as well as hiring experienced artists for profile pictures/channel art/video outros. For articles like this and more, stay tuned to Grin!