Anybody on a social platform can consider themselves an influencer. There are different tiers based on the number of followers a person on TikTok has; this allows you determine rates you charge brands when creating content for them.
- Nano = 5,000-50,000 followers
- Micro = 50,000-150,000 followers
- Mid = 150,000-750,000 followers
- Macro = 750,000-2,500,000 followers
- Celebrity = 2,500,000+ followers